Create a template

How to create a WhatsApp message template in WapNotify, add variables and buttons, and submit it for Meta approval.

Create a template

1. Go to Templates in the sidebar.
2. Click New template.
3. Fill in the template details as described below.
4. Click Submit for approval.

WapNotify sends the template to Meta for review. Status updates to Approved or Rejected within minutes to a few hours.

Template name

Enter a name using only lowercase letters, numbers, and underscores — no spaces. This name is used internally and in the Meta Business Manager.

Example: order_shipped_notification

Category

Select one of: Marketing, Utility, or Authentication. See templates overview for guidance on choosing the right category.

Language

Select the language for this template. If you need the same template in multiple languages, create a separate template for each.

Header (optional)

Choose a header type:

Type	Use
Text	Short heading line above the body
Image	JPG or PNG image
Document	PDF or other document file
Video	MP4 video

For media headers, upload the file. The same file is used every time the template is sent — you cannot change it per send.

Body

The body is the main message. Write clearly and concisely.

To include variable content (customer name, order number, date, etc.), insert numbered placeholders:

Hello {{1}}, your order {{2}} is confirmed and will be delivered by {{3}}.

Each {{N}} placeholder is filled in at send time. Keep variable usage to what’s genuinely needed — overly variable-heavy bodies are more likely to be rejected.

Provide a sample value for each variable when submitting. Meta reviewers use your samples to evaluate the template. Use realistic examples, not “test123”.

Footer (optional)

A short line of text shown below the body in a smaller, grey font. Commonly used for “Reply STOP to unsubscribe” or a disclaimer.

Buttons (optional)

Add up to three buttons:

Button type	What it does
Call to action — URL	Opens a URL in the browser. Can include a variable for dynamic links.
Call to action — Phone	Dials a phone number
Quick reply	Customer taps to send a predefined reply text back to you

After submitting

The template status shows as Pending while Meta reviews it.

• Approved — the template is ready to use in conversations and broadcasts.
• Rejected — Meta declined it. The rejection reason is shown. Fix the content and resubmit.

Common rejection reasons:

• Body contains a URL that belongs to a different business
• Template appears to be spam or promotional while categorised as Utility
• Missing variable samples

Sync from Meta

If you created or updated templates directly in Meta Business Manager, sync them into WapNotify:

1. Go to Templates.
2. Click Sync from Meta.

This pulls the current status and content for all templates associated with your WhatsApp Business Account.