Analytics dashboard

What the WapNotify analytics dashboard shows — summary stats, message trends, broadcast performance, and agent stats.

The Analytics section gives you visibility into how your team is performing and how customers are engaging with your WhatsApp channel.

Dashboard summary

The dashboard (home screen after login) shows four key numbers at a glance:

Metric	What it counts
Total contacts	All non-deleted contacts in the workspace
Open conversations	Conversations with status Open right now
Messages today	All messages sent and received today
Unread	Total unread messages across all conversations

Below the summary, recent conversations are listed for quick access.

Messages report

Go to Analytics → Messages for a daily message volume chart over the last 30 days (configurable up to 90 days with ?days=N).

The chart splits by:

• Inbound — messages received from customers
• Outbound — messages sent by agents or broadcasts

Use this to spot spikes (a campaign or viral moment) or drops (a connectivity issue or team absence).

Conversations report

Go to Analytics → Conversations for:

• Conversations by status — how many are open, resolved, or pending right now
• Average resolution time — how long it takes from conversation open to resolved
• Daily trends — conversations opened and resolved per day

A high average resolution time may indicate understaffing or that agents are not closing resolved chats.

Broadcasts report

Go to Analytics → Broadcasts for aggregate broadcast performance:

Metric	What it shows
Delivery rate	% of recipients where message was delivered
Read rate	% of recipients who opened the message
Monthly trends	Broadcasts sent per month

Compare delivery and read rates across different templates to see which content performs better.

Agent stats

Go to Analytics → Agents for per-agent performance:

Metric	What it shows
Conversations handled	Total conversations assigned and worked on
Messages sent	Outbound messages sent by that agent
Avg. response time	Average time from customer message to agent reply

Use agent stats to identify team members who may need support or to recognize high performers.

Analytics data is scoped to your workspace. Admins see all agents; agents with restricted visibility only see data relevant to their assigned conversations.