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Create and send a broadcast

1

Open broadcasts

Go to Broadcasts in the sidebar and click New broadcast.
2

Name the broadcast

Enter an internal name for the broadcast (not visible to recipients). Use something descriptive like “June promo — existing customers” so you can identify it later.
3

Choose a template

Select an approved template from the dropdown. Only templates with Approved status are available.If the template has variable placeholders ({{1}}, {{2}}), you’ll fill them in for each recipient in the next step — or you can use a template without variables for a fixed message.
If you don’t have an approved template yet, create one first. See create a template.
4

Select recipients

Choose how to target recipients:
  • Contact list — pick a saved list
  • By tag — select one or more tags
  • All contacts — send to everyone in the workspace
WapNotify shows the estimated recipient count after you make a selection.
5

Fill in template variables (if any)

If the template has placeholders, enter the values to use for all recipients. At this stage, the same value applies to everyone — for personalized values (e.g. each person’s name), use a template where the variable comes from the contact’s name field.
6

Review and send

Review the broadcast summary:
  • Template name and preview
  • Recipient count
  • Target type
Click Send to start the broadcast immediately.

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Monitor delivery

After sending, the broadcast status changes to Running. Open the broadcast to see:
  • Summary stats — total sent, delivered, read, failed counts and percentages
  • Per-contact status — scroll through each recipient to see their individual delivery status
Delivery updates arrive in real time as Meta sends status callbacks.

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Edit or delete a draft

Broadcasts in Draft status can be edited or deleted. Once a broadcast is sent, it cannot be edited or cancelled — only its name can be updated.