Broadcasts overview

What broadcasts are, how they work, and how WapNotify tracks delivery and read rates.

A broadcast is a one-time bulk send of a WhatsApp template message to a group of contacts. Use broadcasts for promotions, announcements, reminders, or any outbound campaign.

How broadcasts work

Because you’re sending outside a customer-initiated conversation, Meta requires you to use an approved template for every broadcast. Free-form text is not allowed.

WapNotify sends each message individually — one message per contact — so replies come back as individual conversations in your inbox.

Targeting

When creating a broadcast, choose how to select recipients:

Target type	Who receives the broadcast
Contact list	Every contact in a specific list
By tag	Every contact with one or more selected tags
All contacts	Every contact in your workspace

Sending to All contacts can reach a large number of people. Review the recipient count before sending.

Delivery tracking

WapNotify tracks the status of each message in the broadcast:

Status	Meaning
Pending	Queued, not yet sent
Sent	Delivered to WhatsApp’s servers
Delivered	Delivered to the recipient’s device
Read	Recipient has opened the message
Failed	Delivery failed (invalid number, blocked, etc.)

Open a broadcast and go to the Analytics tab to see per-contact delivery status and aggregate rates.

Replies

When a recipient replies to a broadcast message, their reply appears as a conversation in your inbox — assigned based on your normal routing rules. The 24-hour window opens from the moment they reply, so you can respond with free-form messages.

Broadcast statuses

Status	Meaning
Draft	Created but not yet sent
Running	Currently sending
Completed	All messages processed
Failed	Send aborted due to a critical error